REF-DESIGN01
UPTech design system and UX for the operations platform
LicenceMaster
UPTech's internal tools look and behave differently, and ThePortal modules (call center, performance) already have mock-ups made in different files. Create one design system — colours, typography, components, icons, accessibility rules — and use it to redesign the key screens of an AI-assisted service desk: how an AI suggestion, its evidence and its confidence are shown, and how a technician approves or rejects it. Test the designs with real technicians.
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Key tasks
- UX research with support technicians
- design tokens and component library in Penpot, handed over to the developers
- "explainable AI" patterns: evidence, confidence, approve/reject
- accessibility (WCAG 2.2 AA)
- usability tests
Tools (preliminary proposal)
Penpot, Style Dictionary (design tokens), usability testing tools · optional development extension: Storybook
Profile
Licence or Master: UI/UX Design / Digital Media / Graphic Design. A UI/UX project, not a development project: the developers build the screens from your designs. Basic HTML/CSS is a plus and allows an optional extension (the components in Storybook).
REF-DESIGN02
Launch campaign for a new product
LicenceMaster
A new product is about to reach the market, and it needs a launch campaign that people remember and act on. You will design and run it end to end: audience and message research, the campaign concept (big idea, key messages, visual line), and the content: key visual, landing-page design, social media series, a product demo video with short cut-downs, an e-mail sequence and a sales kit. You then publish the campaign in phases (teaser, launch, follow-up), measure it with self-hosted analytics and improve it while it runs. The product name is shared after the interview, under a confidentiality agreement.
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Key tasks
- audience and competitor research
- campaign strategy and concept
- key visual and content system
- demo video and motion cut-downs
- landing page and e-mail designs
- phased publishing
- A/B tests and campaign analytics
Tools (preliminary proposal)
Penpot (self-hosted), Inkscape or Illustrator, GIMP or Photoshop, Kdenlive or After Effects, Matomo, Listmonk or Mautic, Formbricks
Profile
Licence or Master: Digital Marketing / Graphic Design / Visual Communication. A marketing and design project, not a development project: the web team builds the landing page from your designs. A portfolio is required; motion skills are a plus.
REF-DESIGN03Confidential client
Complete brand identity for a new digital product (confidential)
LicenceMaster
A new digital product is about to launch, and it needs a brand from scratch. You will build its complete identity: brand strategy (positioning, values, personality), visual identity (logo system, colours, typography, iconography, imagery), verbal identity (tagline, tone of voice), a UI kit as design tokens for the product teams, and the launch kit (website and app visuals, social media, presentation and document templates, a short motion video). You test the identity with real target users and see it go live. The product name is shared only after the interview, under a confidentiality agreement.
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Key tasks
- discovery workshops and competitor audit
- brand platform
- logo system and visual identity
- tone of voice
- UI kit and design tokens
- brand guidelines
- launch kit
- user testing of concepts
Tools (preliminary proposal)
Penpot (self-hosted), Inkscape or Illustrator, GIMP or Photoshop, Scribus, Kdenlive or After Effects, design tokens, self-hosted survey tools
Profile
Licence or Master: Graphic Design / Visual Communication / Branding / Marketing. A design project, not a development project: the product team applies your design tokens in the code. A portfolio is required.
REF-DESIGN04Confidential client
Re-branding of an existing product for an external client (confidential)
LicenceMaster
An existing product of one of our clients has outgrown its brand. You will lead its re-branding from start to finish. First you audit the current brand and what users think of it, and decide what to keep (brand equity) and what to change. Then you design the new identity and plan the migration of every touchpoint: website, application UI, documents, social media and signage. Finally you roll it out with the client's teams and measure perception before and after. The client and product are shared after the interview, under a confidentiality agreement.
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Key tasks
- brand audit and asset inventory
- user and stakeholder perception study
- evolution-or-revolution strategy
- new visual and verbal identity
- design tokens for the product UI
- migration plan and rollout
- before/after measurement
Tools (preliminary proposal)
Penpot (self-hosted), Inkscape or Illustrator, GIMP or Photoshop, Scribus, Kdenlive or After Effects, design tokens, self-hosted survey tools
Profile
Licence or Master: Graphic Design / Visual Communication / Branding / Marketing; interest in client work and project management. A design project, not a development project: the client's teams apply the new identity in their code. A portfolio is required.